Thursday, November 18, 2004

Does All Your Marketing Either Generate Revenue or Leads?

One of my clients recently asked me to run an analysis of how effective its web site was. Although the site was very well written and informative, it failed in two key areas:
  1. Nearly every “featured” promotion (i.e., case studies, new releases, white papers) promoted on the home page in the form of links or banner ads were NOT leading directly to revenue-generating opportunities. In other words, the client basically featured things its prospective customers could NOT buy.
  2. Worse yet, NONE of these promotions actually captured leads. In other words, prospective customers could see white papers, case studies, webinars, etc., with NO registration required.

Just for fun, I went through this exercise with some other companies I have been following closely. Nearly 99% of the time, the same thing was true.

TIP: Your web site needs to perform two primary functions:

  1. Directly or indirectly generate revenue.
  2. At the very least, generate leads that your sales organization can follow-up with that will ultimately result in revenue.

Without these two functions being your primary web site design and content goals, you’re missing out on huge revenue and lead generation opportunities.

If you want to learn how I can help you with revenue-generating and lead-generating marketing activities, contact me at 303-494-0682 or at jeffwiss@jeffwiss.com. Find out why such companies as MySQL, webMethods, Borland, Newsweek, ABC News, The Washington Post, Hitachi Telecom, Microsoft, as well as many of the most innovative startups, have all been clients of mine.

57 Comments:

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October 12, 2005 at 11:55 PM  
Blogger Best Affiliate Program said...

Hello Jeff Wiss. Well this blog certainly is not about build a down line. As we all know, the internet plays tricks on us sometimes. I have been looking online for about two hours researching build a down line and stumbling across your blog. VERY GOOD! It's a welcome break. If you don't mind I'd like to add your blog to my favorites list so I can come back later on and read some more stuff. Well I guess I should get back to researching build a down line. Even though my search is not on Does All Your Marketing Either Generate Revenue or Leads? . I am glad I came across your blog. Keep blogging away!

December 2, 2005 at 2:58 AM  
Blogger Blogging Markets said...

Hi Jeff Wiss. As you are probably aware, there are so many junk filled blogs. I was searching for home business opportunity and home business opportunity related information today and it's a nice break from the 'usual' to come across your blog. I'm happy I came across your site while searching for home business opportunity related ideas today. I have no idea how searching for home business opportunity got me here but thanks for the break.

December 3, 2005 at 2:22 AM  
Blogger WebMarketing said...

Hi Jeff Wiss. As you are probably aware, there are so many junk filled blogs. I was searching for internet home business and internet home business related information today and it's a nice break from the 'usual' to come across your blog. I'm happy I came across your site while searching for internet home business related ideas today. I have no idea how searching for internet home business got me here but thanks for the break.

December 3, 2005 at 3:19 AM  
Blogger Market The Blogs said...

Hi Jeff Wiss. Does All Your Marketing Either Generate Revenue or Leads? issues are so important and your post is aimed at all Americans and the world community. I just wanted to thank you Jeff Wiss. Maybe work at home mom isn't exactly related to your blog but I think that work at home mom and other type problems that work at home mom is looking at may just help. Keep up the great articles and blogs.

December 3, 2005 at 3:30 PM  
Blogger Market The Blogs said...

Hi Jeff Wiss. There are not too many good passive advertising and passive advertising related sites that aren't full of junk posts, search engine scraping and except for keyword stuffing, nothing useful related to passive advertising. It was nice to find an exception today when I happened upon your site. Keep it going.

December 3, 2005 at 3:48 PM  
Blogger Blogging Markets said...

Hi Jeff Wiss. There are not too many good work at home mom and work at home mom related sites that aren't full of junk posts, search engine scraping and except for keyword stuffing, nothing useful related to work at home mom. It was nice to find an exception today when I happened upon your site. Keep it going.

December 4, 2005 at 12:00 PM  
Blogger Blogging Markets said...

Hello Jeff Wiss. Well this blog certainly is not about home business opportunity. As we all know, the internet plays tricks on us sometimes. I have been looking online for about two hours researching home business opportunity and stumbling across your blog. VERY GOOD! It's a welcome break. If you don't mind I'd like to add your blog to my favorites list so I can come back later on and read some more stuff. Well I guess I should get back to researching home business opportunity. Even though my search is not on Does All Your Marketing Either Generate Revenue or Leads? . I am glad I came across your blog. Keep blogging away!

December 4, 2005 at 1:25 PM  
Blogger Blogging Markets said...

Hi Jeff Wiss. Does All Your Marketing Either Generate Revenue or Leads? issues are so important and your post is aimed at all Americans and the world community. I just wanted to thank you Jeff Wiss. Maybe followup autoresponders isn't exactly related to your blog but I think that followup autoresponders and other type problems that followup autoresponders is looking at may just help. Keep up the great articles and blogs.

December 5, 2005 at 10:45 PM  
Blogger Best Affiliate Program said...

Hi Jeff Wiss. Does All Your Marketing Either Generate Revenue or Leads? issues are so important and your post is aimed at all Americans and the world community. I just wanted to thank you Jeff Wiss. Maybe mailing lists isn't exactly related to your blog but I think that mailing lists and other type problems that mailing lists is looking at may just help. Keep up the great articles and blogs.

December 7, 2005 at 1:12 PM  
Blogger Market The Blogs said...

Jeff Wiss, I just happened to be surfing for advertising hits and advertising hits related sites and somehow ended here. Don't ask me how. I actually wasn't interested in Does All Your Marketing Either Generate Revenue or Leads? until I accidentally got here and started reading. Got major sidetracked. - But that's ok! Well, best of luck and I'm back off looking for info on advertising hits .

December 11, 2005 at 11:12 AM  
Blogger Blogging Markets said...

Hi Jeff Wiss. There are not too many good home business leads and home business leads related sites that aren't full of junk posts, search engine scraping and except for keyword stuffing, nothing useful related to home business leads. It was nice to find an exception today when I happened upon your site. Keep it going.

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